Digital PR and links
Digital PR that earns links and mentions you can be proud of
Links from respected websites remain one of the clearest signals that others trust you. Digital PR earns them the way journalists and editors expect: by offering something worth writing about, such as expert comment, original insight or a genuinely useful resource.
Who it is for
Digital PR tends to make the biggest difference for:
- Sites with solid technical health and good content that still lose out to more established competitors.
- Businesses with expertise worth quoting, such as founders, specialists or practitioners willing to comment.
- Brands entering a new market, including Turkish companies building a presence in the UK.
- Companies that have bought links in the past and want a cleaner, more sustainable approach.
Why it matters
Google's spam policies treat links that are bought, swapped or placed purely to manipulate rankings as link spam. Links earned because an editor chose to cite you are the opposite: they carry trust, and they often send real visitors too.
Earning those links takes a story or resource that serves the publication's readers. Our job is to find that angle in your business, package it properly, put it in front of the right journalists and editors, and then build on what works.
What is included
Link and competitor analysis
Your current backlink profile compared with your competitors', including risky links that may need attention.
Story and asset ideas
Angles drawn from your expertise and the data you hold, agreed with you before any outreach begins.
Expert commentary
Your specialists positioned as sources for journalists covering your field, with every quote approved by you.
Outreach
Personal pitches to relevant editors, writers and industry sites, not bulk email blasts.
Unlinked mention reclaim
Existing mentions of your brand found and, where appropriate, turned into links.
Local and industry links
Associations, local press, suppliers and partners that make sense for your business and your area.
How we work
Step 01
Audit
We review your existing links and your competitors' to set realistic targets.
Step 02
Develop angles
We agree stories, resources and spokespeople with you, and check every fact we plan to use.
Step 03
Pitch
Outreach is personal and targeted, and every piece of coverage is logged on your dashboard.
Step 04
Learn and repeat
We look at which angles earned coverage and refine the next campaign accordingly.
What we do not promise
Editorial coverage is decided by editors, not agencies, so we are open about what is out of our hands:
- We do not guarantee coverage in any named publication or a particular domain authority score.
- We do not buy links, use private blog networks or arrange link swaps that break Google's spam policies.
- We do not invent data, surveys or expert credentials to make a story more attractive.
Where it sits in our packages
Digital PR starts in the Authority package with 10 editorial links. Summit includes 25 or more editorial links alongside ongoing digital PR campaigns.
Packages that include it
Frequently asked questions
What is the difference between digital PR and link building?
Link building is any activity aimed at getting other sites to link to yours, and it ranges from excellent to spammy. Digital PR is a specific approach that earns links and mentions through editorial coverage. Because a journalist or editor decides to include you, those links tend to be more trusted and longer lasting.
Which publications will we appear in?
That depends on your industry, your story and the decisions of independent editors, so we cannot name publications in advance. We target sites your customers actually read and that are relevant to what you do, from trade and local press to specialist blogs, and we report every result as it lands.
Will you contact journalists in our name?
We pitch on your behalf and make it clear who we represent. Before any outreach starts, you approve the angles, the facts and any quotes attributed to you or your team. Nothing is said in your name that you have not seen and agreed, which also protects your reputation with the press.
Can you remove bad links we already have?
We can identify links that look manipulative and, where they were placed deliberately, help you request their removal. Google says it usually ignores spammy links on its own, so a disavow file is only worth using in specific cases, such as after a manual action. We explain the trade-offs before recommending it.
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