Methods we have tested and measured across technical SEO, local SEO and content strategy.
11 October 2026 · 5 min read
What to check and how to write so answer engines such as AI Overviews, ChatGPT search and Copilot cite your pages as a source.
11 October 2026
The order to work in, the tools to use and a simple way to prioritise what you find when checking whether search engines can crawl and index your site properly.
The three metrics Google uses to measure page experience, explained in plain English, with the usual causes of poor scores and fixes you can actually apply.
What to fix in your profile, and in which order, to show up more often in the map pack: categories, services, photos, reviews and regular posts.
How to set up Google's free tool, which report answers which question and what to check every month, explained in plain English.
Which tags to add, with which codes and where, so Google shows every visitor the right language version of your bilingual site. Includes example code and a test list.
Twenty things to check if you want to show up in the map pack and in near me searches, grouped under five headings so you can tick them off one by one.
How to write the title and description that appear in search results, why Google sometimes picks its own text and how to track the effect on click-through rate.
A simple process for collecting reviews from happy customers every week, templates for replying to negative ones and the tactics you must stay away from.
How to add LocalBusiness markup to your site with JSON-LD, which fields to fill in and how to test it, with example code you can adapt.
