Content strategy
An SEO content strategy built around what your customers search
Good content answers a real question better than the pages already ranking for it. We plan which pages you need, which search each one should target and what it must cover, then write and optimise them so they carry your expertise and lead readers towards getting in touch.
Who it is for
Content strategy is the right focus when:
- Your site has a few service pages and nothing that answers the questions customers ask before they buy.
- You publish regularly, but the articles bring little search traffic and few enquiries.
- Several of your pages compete for the same keywords and none of them ranks well.
- You need content in both English and Turkish, without one simply being a translation of the other.
Why it matters
Search engines aim to show the page that best satisfies the intent behind a query. Someone typing "how much does a loft conversion cost" wants different content from someone typing "loft conversion company near me", and a single page rarely serves both well.
Our strategy starts by mapping searches to intent and to the page that should answer them. That prevents duplication, reveals the gaps and gives every piece a clear job, whether that is to inform, to compare or to convert.
What is included
Keyword and intent research
The searches your customers use, grouped by topic and intent, with realistic priorities based on competition.
Content map
Each target search assigned to one page, existing or new, so your pages support rather than compete with each other.
Service and landing pages
Pages that explain what you offer, who it is for, how it works and what it costs, written to convert.
SEO articles
In-depth guides and answers to pre-purchase questions, drafted with input from your team's expertise.
On-page optimisation
Titles, meta descriptions, headings, internal links and images improved on your existing pages.
Content refreshes
Older pages updated when facts, prices or search results change, rather than left to go stale.
How we work
Step 01
Research
We study your market, your competitors and the results already ranking, and talk to you about what makes your service different.
Step 02
Plan
You approve a content map and a publishing calendar before any writing starts.
Step 03
Write and review
Drafts come to you for accuracy. We add the details only your team knows, such as your process, pricing logic and common customer questions.
Step 04
Publish and measure
Pages are published or handed over ready to publish, then tracked in Search Console and refined when the data suggests it.
What we do not promise
Content takes time to earn its place, and we will not pretend otherwise:
- We do not guarantee that any particular article will rank or bring a set number of visitors.
- We do not publish mass-produced AI text without human research, editing and fact-checking.
- We will not write claims about your results, qualifications or reviews that you cannot back up.
Where it sits in our packages
Content starts in the Growth package with 6 SEO articles and on-page optimisation of 20 pages. Authority includes 15 articles, and Summit includes 36 articles plus refreshes of existing content.
Packages that include it
Frequently asked questions
Who writes the content?
Our team researches and writes the drafts, and you review them for accuracy before anything is published. The best pages combine our SEO and writing skills with details only you know, so we usually ask for a short call or written answers on each topic. That input is what makes content genuinely useful rather than generic.
Do you use AI to write articles?
We may use AI tools for research support, outlines or a first editing pass, but every page is planned, written and checked by a person. Google's guidance focuses on whether content is helpful and original, not on how it was produced. Publishing unedited AI text at scale is a risk we will not take with your site.
How many articles do we need?
It depends on how many distinct questions your customers ask and how competitive those topics are. A focused set of strong pages usually does better than a large number of thin ones. Our content map shows exactly which pages we recommend and why, so the number follows from the research rather than from an arbitrary target.
Can you write in both English and Turkish?
Yes. Our team works in both languages and plans each version around how people actually search in that market. A Turkish page is not just a translation of the English one, because keywords, examples and questions can differ. Where both versions exist, we connect them correctly with hreflang so search engines show the right one.
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